Content Personalization Platform
Each visitor reads something different. CPP learns from their history, serves them the articles most likely to keep them reading and gives your admin team a direct line to customer insights through MCP.
Content Personalization Platform
Content Personalization Platform (CPP) is the core platform OKAXI built to make content work harder for each individual visitor. Instead of serving the same page to everyone, CPP studies reading patterns, builds a quiet preference model and surfaces the articles each person is most likely to find useful. Admins can tap into that data from any MCP client (Claude Code, Cursor, Windsurf) by typing a plain-English question. No dashboards to dig through, no spreadsheets to build.
Core technology
Where things break down without it
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One page, every visitor
When every reader sees the same content, the people who came looking for something specific leave empty-handed and do not come back.
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Flying blind on reader intent
Without behaviour data, content decisions are educated guesses. You write more, publish more and still cannot tell what is actually working.
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Admin work that never ends
Pulling reports, checking for errors, monitoring trends. These tasks pile up and take time away from the work that actually moves the site forward.
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Email and ads that miss the point
Sending the same message to everyone wastes budget. The people who would have converted never see an offer that matches what they care about.
What the platform does
NLP Engine & Local Vocabulary
A customisable vocabulary layer lets the system read your content the way your audience does: local slang, trade terms and regional phrasing are understood and classified correctly from the start.
Content Personalisation
CPP builds a quiet reading profile for each visitor based on what they open and how long they stay. The next time they visit, the articles shown are chosen for them specifically, not for an average reader.
Admin Dashboard
Keyword momentum, traffic quality, content performance and Agentic website health checks sit together in one view. Admins see what matters without switching between tools.
AI Admin Chatbot
Ask about your visitors in plain English and the system answers from the full dataset. No query builder, no report to run first: type the question and read the answer.
Email Marketing at Scale
Campaigns go out with content chosen for each recipient based on their reading history. The same send reaches a million inboxes with a different message for each person.
MCP Integration for Any Client
CPP runs a standard MCP Server. Claude Code, Cursor, Windsurf or any other MCP client can connect and interrogate your visitor data in natural language, fitting into whatever workflow you already use.
What changes once it is running
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Readers stay longer
When the next article is something a person genuinely wants to read, they stay. Bounce rate drops as a consequence, not as a target.
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More conversions from existing traffic
Showing the right content at the right moment raises the chance that a reader takes the next step without any extra acquisition spend.
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Admin time back
Routine analysis and alerts run in the background. The team spends that reclaimed time on content decisions instead of data collection.
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Marketing spend goes further
Email and ads carry messages that match what individual recipients care about, which cuts wasted impressions and improves return on every campaign.
Running WordPress? Start here.
CPP is built for WordPress sites. If you are already on WordPress and want your content to work differently for each visitor, get in touch. The first conversation is free.
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