OXA
Know your readers,
Create content they actually read.
A content management platform for publishers and newsrooms. One interface replacing a stack of disconnected tools.
12 questions most newsrooms cannot answer.
Not for lack of talent. The answers are scattered across too many disconnected tools, and no single place provides enough data for a complete picture.
The answer is not an eighth tool. It is bringing everything together.
If you nodded at three or more of these, OXA was built to solve exactly those problems.
See a live demo →Everything in one place. No waiting.
You open your laptop. One screen. You instantly see yesterday's performance, which articles are trending, what readers want next. No waiting for IT reports. No manual collation. That is OXA.
One system. Your entire content lifecycle.
OXA is a digital content operations platform developed by OKAXI for publishers. Everything works seamlessly in one interface. No technical skills required.
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Track: What is read, how long, how far
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Analyse: Who your readers are, where from, what they care about
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Automate: Personalised article recommendations per reader
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Connect: Send the right email to the right person at the right time
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Measure: How advertising is performing, which campaigns to continue
Open and know. No waiting.
Open OXA and see the full picture in seconds, no other tools needed. From reads to advertising, everything on one screen.
- Live KPIs: reads, full reads, ad impressions, new subscribers
- Trend chart comparable with previous periods
- Top articles ranked by actual reading depth, not just views
- Trending keywords in your industry today
- One-click PDF or Excel export, ready for the morning meeting
Thousands of clicks tell you less than you think.
Not every article with many clicks is a good one. OXA measures actual reading time, trending keywords, and reader geography.
- Articles ranked by actual reading time and completion rate
- Trending keywords by industry, category, and language
- Reader map: which cities, regions, and countries
- Plan content from real data, not intuition
Readers finish an article. Keep them on your site.
After reading an article, OXA recommends the next one for each reader. Set the rules once, the system runs itself.
- Personalised to each reader's reading history
- Flexible rules: latest, same topic, trending
- Live preview before enabling recommendations
- Click-through dashboard to optimise settings
Right person. Right time. Right content.
Segment readers by actual behaviour with drag-and-drop, design emails without a designer, measure results right after sending.
- Drag-and-drop reader segments, no code needed
- Drag-and-drop email editor with mobile and desktop preview
- Auto-send by schedule or reader behaviour
- Open rate, click rate, and revenue from email in one screen
Manage advertising
from one screen
Create campaigns, preview before publishing, track impressions and clicks by day. Compare two campaigns to see which performs better.
OXA learns from
your content
Teach the system the terminology your newsroom uses, from brand names to industry abbreviations, for more accurate recommendations and search.
Talk to OXA,
get instant answers.
No need to remember menus or ask for help. Just type like you're messaging a colleague.
Works in English or Vietnamese. New staff or busy executives can use it from day one.
Fast setup. Your site stays untouched.
OXA integrates as a plugin or small script, no structural changes to your website, no impact on page load speed or current SEO rankings.
OXA runs server-side. Your page load time stays the same.
Scripts load asynchronously, do not block rendering. Current rankings remain.
OKAXI team handles the full integration. No downtime required.
OXA connects directly
to your AI assistant
Via MCP (Model Context Protocol). AI IDEs like Claude Code and Cursor can access your newsroom data directly. Your AI assistant reads your actual data, not generic internet information.
Real example: You ask Claude Code: "Which real estate articles performed best this week? Suggest 3 similar topics to write next."
Claude connects to OXA, retrieves your actual newsroom data, and responds based on real figures, not generic internet information.
Every role in the newsroom.
Managing multiple
brands or publications
OXA lets each brand operate completely independently on the same platform. Data isolated, teams isolated.
- Publication A data never mixes with Publication B
- Each publication's team only sees their own data
- Master admin can view and manage all publications
Why one system beats a stack of disconnected tools.
| You need to... | Current approach | ✓ With OXA |
|---|---|---|
| View today's metrics | Open Google Analytics, wait to load, filter by date | Visible the moment you log in, no extra steps |
| Send an email campaign | Export CSV, import to Mailchimp, design, schedule | Segment, design, and send. All inside OXA. |
| Track advertising | Report from the tech team, usually 1-2 days later | Real-time, compare campaigns instantly |
| Recommend articles to readers | A static popular articles list, same for everyone | Personalised per reader, updated automatically |
| Report to leadership | Manual collation from 4-5 sources, half a morning | Export in 10 seconds, ready to present |
| Know which articles really worked | Count clicks only. No actual reading data. | Measure reading time, scroll depth, completion rate |
"Fewer tools. Less context-switching. More time for the actual work."
No big technical project required.
Start seeing real data from day one. The OKAXI team is with you every step.
Book a demo
of OXA today
We will show you the system running live with your newsroom''s actual data, not a generic demo.